A CDO's Guide to Customer Intelligence
To say that the role of the Chief Data Officer (CDO) has evolved quickly is an understatement. Created less than a decade ago to realize risk management and compliance objectives, it's not unusual for today's CDO to shoulder the bulk of the responsibility for executing the organization's strategy for data-driven digital transformation.
Let this guide provide ideas for use cases and implementation best practices to support your goals. While we haven't covered every use case here, we've outlined many of the most common ones from a variety of industries. The opportunity for CDOs is to impact not only the data strategy, but also the results for the business. Let data be your organization's most important asset.
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