CDP Beyond Marketing
Speed. Quality. Low cost. There used to be a saying that you could only have any two at the same time. But that was then. Today, consumers expect all three–and increasingly, they can get it.
Digital technology lies at the root of the change, because it enables companies to simultaneously reduce cost, improve quality, and increase speed. Digital marketing, distribution, and production methods can overwhelm the economics of scale, channel relationships, and brand awareness that for decades have protected established industry leaders. Companies that take advantage of digital opportunities can displace industry leaders virtually overnight.
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