How Michaels Transformed Its Personalization Strategy: Unlocking Greater Loyalty & Engagement
Michaels has always understood the value of personalization. But as the craft retailer's reach has expanded in both the digital and brick-and-mortar worlds, its strategy has evolved. To achieve an individualized, end-to-end customer experience, Michaels turned to new technologies—and unlocked greater loyalty and engagement through personalized communication.
You'll find out:
Read More
By submitting this form you agree to Persado contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. Persado web sites and communications are subject to their Privacy Notice.
By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com
Related Categories: Collaboration, CRM, Email, ERP, Machine Learning
More resources from Persado
Winning with Words in Financial Services: How...
Developing better marketing creative based on data-inspired insights can double revenue, according to a study by McKinsey in association with the C...
CMO’s Guide to AI for Customer-Centric Mark...
AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict a customer's needs and wants and improve th...
How Michaels Transformed Its Personalization ...
Michaels has always understood the value of personalization. But as the craft retailer's reach has expanded in both the digital and brick-and-morta...
